SEARCH ENGINE OPTIMIZATION

Search engine optimization, or SEO, is a strategy for improving your site's rankings in search engine results. It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches!

 

Only 36% of small businesses actually have an SEO strategy!!!

 

The importance of SEO for your business: SEO gives you the power to be the answer to potential customers' questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

 

Optimising your website for SEO means that you are more likely to generate organic traffic, which will turn into customers buying your product or service. When people google, they typically perform very specific searches, for example, 'garage specialising in BMW in Waterford'.

 

SEO is just as important for every business, no matter its industry or competition. Again, this is because you can't control many of the factors that surround you, but you can control your SEO. And if you could directly influence your website's traffic, ranking, and sales or leads… why wouldn't you?